One campaign, set up properly, with the spend in your own account.
Advertising setup is a standalone paid service, not a management retainer. One campaign on one platform is configured properly — audience, creative configuration, destination, tracking review and a testing pass — and then handed over, with your advertising spend always paid directly by you.
What a single setup includes
Delivered as part of an agreed scope, confirmed in writing before work begins.
- Setup of one defined campaign on Meta or one bounded Google Ads campaign
- Audience research and targeting (Meta)
- Tracking review, targeting and keyword setup where applicable (Google)
- Creative configuration using your own copy and images
- Conversion path, lead or contact destination configuration
- Negative keyword basics (Google), testing, and a written handover
What you actually receive
One platform, one campaign
The entry scope is a single campaign on a single platform, so the test is small enough to judge and the spend stays controlled.
A destination that can convert
The campaign points at a page, form, or inbox that is configured and tested — not at a broken or mismatched destination.
Tracking that tells the truth
A conversion path is defined and reviewed, so the results of the test can be read honestly rather than guessed at.
Yours to keep
The account and the spend stay in your name, and the campaign is handed over in writing at the end of the setup.
Meta Ads or Google Ads — one campaign, set up properly
Advertising setup is a paid, one-off service. Each platform is quoted and agreed separately, and neither is a management retainer.
Meta Ads Setup
Setup of one defined campaign on Meta, with audience research, creative configuration, a lead or contact destination, a testing pass and a written handover.
- One defined campaign on Meta
- Audience research and targeting
- Creative configuration using your own copy and images
- Lead or contact destination configured and tested
- Ad spend paid directly by you to Meta
Google Ads Setup
Setup of one bounded Google Ads campaign with a tracking review, targeting and keyword setup where applicable, conversion-path configuration and negative keyword basics.
- One bounded Google Ads campaign
- Tracking review and conversion path
- Targeting and keyword setup where applicable
- Negative keyword basics
- Ad spend paid directly by you to Google
How this service is kept honest
- One campaign on one platform per standard entry scope — Meta and Google are two separate setups.
- The client’s advertising spend is always separate and is paid directly to the platform.
- Management beyond setup is a separately agreed scope, never included silently.
- Setup fees are never added to the success-based customer-acquisition fee.
What is never bundled in
- Advertising spend of any kind
- Ongoing management, optimisation, or budget changes
- A second campaign, a second platform, or a second audience
- Guaranteed customers, leads, ranking, return, or revenue
Looking for customer acquisition instead?
If you would rather pay on verified results than on a setup fee, the separate pay-per-customer service is priced at $499 per verified paying customer for approved partners on written terms. It is a different engagement, not an add-on to this one.
How a project runs
The same process applies to every engagement, so you always know what happens next and what it costs.
Request and written scope
You describe the business, the customers, and the outcome you need. You receive a written scope: what will be built, what it costs, what is explicitly not included, and the schedule.
Agreement and terms
Scope, revision rounds, milestones, payment terms, third-party costs, and ownership are confirmed in writing before any work starts.
Design and structure approval
Architecture and visual direction are reviewed and approved before development starts, so changes are cheap at this stage.
Build and review
The site, automation, or application is built on a staging environment you can review at any time, with progress updates at agreed milestones.
Launch and handover
Deployment, redirects, metadata, forms, and delivery checks are completed, then you receive access, documentation, and optional support.
Common questions
Is the advertising budget included?
No. The setup fee covers the work, not the media. Advertising spend is paid directly by you to Meta or Google, and its level is your decision.
Do you manage the campaign after setup?
Setup and ongoing management are separate. The entry scope is the setup of one campaign. If you want management afterwards, it is scoped and agreed separately in writing.
Do you guarantee customers or a cost per lead?
No. Nobody can honestly guarantee a number of customers, leads, or a cost per lead. What is controlled here is the campaign structure, the destination, the tracking, and the testing.
Are Meta and Google set up together?
Each platform is a separate setup. If you want both, that is two scopes and two setup fees, agreed in writing rather than assumed.
Is every Google Ads format available?
No. Availability of individual Google Ads products depends on your account, your market, and Google’s eligibility rules, so no format is promised in advance.
Other work the studio handles
Founder-led delivery, with independent collaborators supporting larger or specialized work when needed.
Websites & Redesign
Mobile-first websites and redesigns that explain what you do, look credible, and turn visitors into inquiries.
Website Redesign
A rebuild of an outdated site around clearer structure, faster pages, and a working inquiry path.
Business Automation
One bounded workflow that stops inquiries being lost: form-to-notification, basic CRM intake, lead routing, and simple follow-up.
Plan one controlled campaign.
Send the project details and you will receive a reply within roughly one business day, with either questions, a proposal, or an honest referral.